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Clickbank is a great marketplace and it’s worth the work and small expense to get your digital product out there because of the huge exposure it can get to a very large army of affiliates. But just putting your product into the market and letting it go at that to wait for the affiliates to do their job not only doesn’t seem to be enough, there is a lot more you can do to make the sales of your Clickbank entries take off.  So its just smart business to find the best internet marketing techniques that will pay the most rewards in terms of sales through Clickbank.

Learning to advertise your Clickbank affiliate is just as much a big priority as it was to learn to market your website or products you sell there via internet marketing methods.  And how to be a success marketing on the internet is something that is changing all the time as the internet changes and evolves.  It’s a living place and each year we have to stay on top of what works to bring the customers in.  And in our case we adapt that knowledge to specifically promote our Clickbank campaigns combines the power of Clickbank with your own marketing talents for that one two punch to wealth.

When you add Clickbank to your marketing plan, you have put a powerful resource in your corner.  But because you are now listing on what is hands down the largest internet marketplace in the world, its best to go back and evaluate your entire internet marketing plan in light of what you are doing on Clickbank.  That is because when you were driving customers to your web site to make a sale, it was pretty much a one customer at a time approach to sales which takes a long time to see real progress.  But since there are over 150,000 affiliates on Clickbank, the more you do to make your product successful and drive customers to Clickbank, the more you can see the return on that investment come by in multiples of hundreds or thousands.

It’s not a bad idea to approach your internet marketing research from square one looking for advice and tools that are focused specifically on how to use your web site to create traffic to your Clickbank products.  If the person behind a web site that is promoting training or tools in marketing for Clickbank knows their stuff, they can take your sales to the next level.  As with anything else, networking with your friends who also are learning the ropes of internet marketing in a Clickbank environment is a great way to sort out the good tools and experts from those who are not going to benefit your business.

In fact, if you are already involved in affiliate marketing directly with other internet merchants, you can pick their brains about Clickbank training and tools for moving product through that market place.  That same body of affiliates may be your first Clickbank representatives because they know the good of your product line and they will want to see your efforts to drive traffic their way work out well.

When you first learned internet marketing before you stepped into the Clickbank world, it took some work, some false starts and some real life experiences before you got good at it.  This is natural and sadly your early internet marketing programs are not as successful until you get an understanding for what really drives traffic and what doesn’t.  But you are not alone in your objectives or your desires to learn to become an expert internet marketer and make the top ranks of sellers on Clickbank.  And while those who have real world knowledge and advice to offer to help you get over your learning curve to become a Clickbank big money affiliate are probably selling that knowledge, maybe even through Clickbank, if that knowledge comes from real experience with the marketplace and grounded in both success and failure in Clickbank internet marketing efforts, you can learn a lot from the trial and error of others.

But be sure the source you are taking advantage of is credible in that way before you plop down your hard earned money to get your moneys worth in knowledge that will more than pay you back for the work you are doing to learn to market on Clickbank.

Most of us think of Clickbank as a service dedicated entirely to digital products. A digital product by definition is a something you sell.  It might be an e-book about anything from children’s stories to an analysis of clinical depression to a guidebook to how to play a great game of golf.  It might be a software package that makes life easier or a really cool game you invented.  But by definition, it is “something”.  Which means that in that context, Clickbank is all about the stuff.

One of ClickBank’s rules of living for merchants lines up with the product only approach to the marketplace because you are expected to deliver the product within 24 hours of payment and preferably immediately by download.  The method of delivery might vary.  It can be by download, by email or by directing the customer to a membership site to download the product.  Clickbank doesn’t get into the details as long as the customer gets his product inside of the time window.

While the variety of predicts that can be sold through the Clickbank marketplace is unlimited, Clickbank does not have any provision for selling services using their terrific marketplace tools.  That 24 hour rule which is entirely reasonable for a digital product is really problematic if the nature of your internet business is a service you provide, even if the outcome is a product.   A service is delivered based on a lot of variables that the merchant cannot necessarily dictate.  Some services are continuous with periodic payments either based on milestones or on deliverables.  In either case, a specified delivery date is questionable and to limit that time frame to 24 hours virtually out of the question.

So many merchants have found ways to take advantage of the excellent marketplace infrastructure and the merchant account services of Clickbank to do business with clients that work within the 24 hour product delivery restriction.  A good example is ghostwriting.  A customer can contact a merchant using ClickBank’s communication resources to make arrangements for the creation of a series of articles.  But the actual “product” would not be created within the Clickbank merchandising system until the product is complete and ready for delivery.  Then the customer and buy the product which is an outcome of the service and use Clickbank’s systems to work with the ghostwriter.

Whether you organize your service to be moved through Clickbank in advance or after you complete the service, the key is for the price to be well understood before logging the project into Clickbank.  This is healthy for the business relationship between seller and buyer and keeps your nose clean with Clickbank as well.  It might take some work to convert your hourly billed service into a fixed price product.  But simply focus on the outcome.  So if you work by the hour to produce a requirements document for a project, you can set the fixed price when the project is near the end and you set up the payment vehicle as a Clickbank digital service.

Also keep in mind that Clickbank expects to see delivery.  Your service may have consisted of a series of 15 phone calls where you offer expert guidance and advance in your field of expertise.  So to create a deliverable, keep your notes per session and prepare a summary at the end that captures the results of your sessions as well as your conclusions and you can “sell” that to your client for the price of the total consulting charges for the 15 sessions.

It really just takes some creativity and ability to not just think outside the box to work within the Clickbank box to offer your services as a digital product.  But as an internet entrepreneur, being innovative is second nature to you.

In a lot of areas of technology, there is a dominant player.  We know about how Microsoft pretty much dominates every aspect of PC technology.  There are smaller companies that dominate application areas to like Adobe for PDF file or Photoshop for photo editing.  And when it comes to the internet and online marketplaces, the dominant power there is no doubt Clickbank.    But it’s good to know what alternatives are out there for comparison purposes.  And possibly the biggest real threat to the dominance of Clickbank is a site called PayDotCom.

Each of these fine alternatives has things to offer and some drawbacks too.  But it is worth knowing what to look for so you can make an intelligent decision.  There is just no question that Clickbank dominates the field for good reasons.    Clickbank is far and away the largest affiliate marketplace in the world.  So by putting your product on Clickbank, you could potentially see it picked up for over 150,000 affiliates if they notice you.  That is quite a sales army to cash in on.

An added benefit of utilizing Clickbank that makes it stand out versus PayDotCom is you can get this army of affiliates to sell your products far and wide and you don’t have to pay them a dime.  That is handled by the commission system which means you only see any money go to the ones that are successful and its part of the financial structure of the site.  That’s a brilliant way to organize their service and it has paid off for Clickbank and for the rest of us beautifully.

A few of the policy decisions Clickbank has made are not so brilliant and put them in the negative side of the evaluation.  The policy that is beneficial to Clickbank customers but causes a lot of problems is their iron clan refund policy.  This is an outstanding customer relationship approach because it sends the message that Clickbank stand behind the products sold on the service.  But in a world such as Clickbank’s where the entire transaction and all products are digital, it pretty much leaves an open door to thieves and shoplifters who download products and then file for refund without explanation.

PayDotCom is an alterative to Clickbank that has not been able to capture as much of the market.  The commissions issue may be one reason their growth is slower.    Because Clickbank pays the affiliates and keeps that burden off of the merchants who come to the marketplace, the transactions are clean and more merchants feel freedom to participate in Clickbank.  And then because Clickbank has become the premier marketplace for digital products, more affiliates want to be involved which only continues to add to the momentum of the site to dominate this market.

From the other side of the transaction, when a merchant wants to put a product into a marketplace and then go through the support steps of linking to it from a web site and adding keyword optimized articles to drive traffic to the products, that merchant wants to know the largest affiliate base is out there to take it from there and really get that product into broad distribution and sales.  There simply is no better way to do that than to go with Clickbank.

In a way, Clickbank succeeds by its success.  And even though PayDotCom is a viable alternative, it’s difficult to capture enough market to interest merchants and affiliates to switch.   And until Clickbank makes some major mistake, which they probably wont do, that situation is probably not going to change.